On 22 October 2026, we opened the doors of our Tiong Bahru showroom to partners, creators and members of the media, inviting them to discover its fresh new look. Guests were welcomed with light bites by EYWA, with matcha served in the afternoon and cocktails in the evening. As they explored the revamped space, they could uncover clues to complete their Heveya quiz cards, with bamboo pins and bamboo pillow mists up for grabs.
Each guest also received a bamboo cotton pillowcase set as a door gift, with the opportunity to have it personalised through live embroidery by Isabel Lim. Beyond the activities and refreshments, the day was about sharing the thought behind the showroom's transformation and what this new chapter means for Heveya.
Bryan Goh, our Country Manager, opened the programme. The room he was standing in has been part of Heveya since 2016. The previous showroom had a homely feel with its white walls, but the new space feels even cosier and more relaxed. Warmer-coloured walls, soft lighting and artistic soft furnishings create a more inviting atmosphere, making it feel like a space to truly unwind.
So the white went. In its place came Barcelona Brown, Acapulco Sand and Mochaccino, curved sofas instead of straight lines, low lounge seating, and texture in every direction. Much of it was made by hand in Bali: wooden-bead wall art, bamboo lighting, natural blinds, hand-dyed linen panels, and a wall of banana leaf paper.
Clelia, the Argentinian artist behind Niskala Indigo and the designer of the space, walked the room through where each piece came from. If you knew the showroom before, the difference lands immediately. It is softer, warmer and quieter, and it no longer asks you to stand up straight.
On the first level stood the new Heveya × STELAR headboard, and beside it, a loom.
The headboard is woven from rattan and from leftover fabric from our custom bedsheet production, the offcuts that would otherwise have been thrown out. Rather than simply show the finished piece, we had the weaving done live, and guests sat down and could try it for themselves. It is slow work, and it makes the point better than a label could. The material was never waste. It was just waiting to be used properly.
That idea ran through the whole evening. Our founder, Stefan Magnus, spoke about what a bed is really for, and his answer was not comfort, or not comfort alone. The most important thing, he said, is peace of mind. Knowing what you are lying on. Knowing it is made from natural materials, made in a good way, and, as he put it, with good karma. Everything Heveya makes is an attempt to add a little to that.
It is also why we use organic latex rather than cheaper foam. Foam would leave more profit on the table. It would also leave more microplastics behind. He framed the choice as something owed rather than something chosen: this generation has a debt to the next one, and the least it can do is hand over something better. “We are doing this for the future generation,” he said. Guests can try the mattresses themselves. Not just touch the sample.
The showroom is open to everyone now, not only to the people who came that day. If you are anywhere near Eng Hoon Street, come in and sit down. Our sleep consultants will take you through the range, and nobody will hurry you. Visit us at 32 Eng Hoon Street, Tiong Bahru.
